Tuesday, 23 February 2010

The Paul McCartney fan club

The average farmer may be old enough to have grown up with the Beatles but Paul McCartney will find few fans among livestock producers. At their workshop today all were aghast at the suggestion of 'Meat-Free Mondays' although most reluctantly admitted that they would need to take the climate change message on board, if only because of government or consumer pressure. NFU Livestock Chairman Alistair Mackintosh played heavily on grassland as a carbon store but agreed that a concerted pr campaign might be necessary to counteract the influence of veggie celebs such as Sir Paul and to explain the complexities of greenhouse gas emissions to a public looking for quick-fire solutions.

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